Julie Matikhine Designs a New French Revolution at the Paris Olympics | How Cartier Turned its Heritage into an Asset for Museums

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Monthly Reads  |  JUL 2024

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Julie Matikhine Designs a New French Revolution at the Paris Olympics

With a brand identity based on strong symbols and visual elements inspired by Parisian elegance, Julie Matikhine, the Brand Director of the Paris 2024 Summer Olympic Games, wants to revolutionise sport at both the Games and beyond.

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20230410_WKCDA_2365ļHong Kong Palace Museum

How Cartier Turned its Heritage into an Asset for Museums

The renowned French jewellery and watchmaking company invites cultural institutions ​in Hong Kong ​and beyond to explore its large collection.

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